Collecting on the Collectors: OSINT Analysis of Ad Analytics Users

The live webinar aired on Thursday, May 5, 2022, 4PM Eastern and playback will be available on May 9. Payment is for 30 days of access to this webinar.

Ad analytics use intrusive research data and tools that help businesses, retail and fraudulent, monitor the results of marketing efforts. This one-hour, how-to webinar will explain analytical applications powered by ad analytics. The presentation will demonstrate two critical resources for OSINT investigations: FouAnalytics Page Xray and Blacklight the Markup, which identify the technologies used in specific ad analytics. Join OSINT expert Sarah Womer, who will provide live case examples showing how collecting on the collectors is helpful for investigations. 

Today, commercial businesses use ad trackers to collect data about almost everyone online. Companies want to sell to you and profit from selling your data to other retail businesses. Analysts may also utilize the data collected by these trackers for OSINT investigations. Analysis of ad analytics has applications for Competitive Business Intelligence, Fraud, Foreign, OPSEC, INFOSEC, and other types of research, such as countering disinformation. 

 Key Concepts Include:

• What is the concept, Analytics of Ad Analytics?

• How can Collecting on the Collectors be used for OSINT Investigations?

• What are some available resources, and how should you employ them?

• Case Examples